Believe me I Know…

If seeing is believing then this owner operator had it all, he really did think that he was right, every time without fail. His business struggled through the recession and cut back severely because of it, but now that that was over it was now time to look forward to new and exciting opportunities, this […]

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Are you dreaming?

It’s that time of the year when many take a break (down under anyway…) and they get the chance to sit back and relax a little at least. How many of you want to forget the business, and how many are still wrapped up in it, failing to unwind even a little! My thought for […]

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And Action…

So what’s on your action plan for today? Do you have small things, big things a mixture of both perhaps? Whatever you have on your action plan, is probably what you will achieve. The shorter term things (usually the easiest) will probably happen without too much drama, the mid sized things you may well chip […]

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Alternative Approaches

Your business is humming along; you have been doing well for over ten years now and are quite happy with the results. All of a sudden things change, overnight your staff morale seems to have dropped and before long productivity is suffering. In no time at all you are wondering why the sales staff are […]

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7 steps to greater results

You know when something is good, when you find yourself nodding in agreement to many of the points being made by a successful business operator as they run though their points on what made them successful. It was the points being raised on a recent TV current affairs program that had me sitting up paying […]

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Your staff and customer service

We all know front-line staff who have direct contact with customers have the greatest effect on the company’s reputation. These people should be trained to be aware of the impact of service on your customers. The ideal customer focussed staff member is one who; Has an eye for detail to ensure your business presents well […]

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Retaining Customers

Money spent on retaining existing customers through improving customer service is cheap when compared with the cost of getting new customers, and even more so compared to the cost of losing a customer. In fact research shoes that it can cost up to six times more to get a new customer than it does to […]

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Direct mail pointers

Sales letters, fliers etc, can be difficult to create at the best of times, yet they are a powerful way for you to develop a cost effective marketing device, which keeps your clients up to date with new items and offers and provides prospects with information to entice them to deal with your business. Here’s […]

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